Brand Media Strategy: Integrated Communications Planning in the Digital Era by Antony Young

Brand Media Strategy: Integrated Communications Planning in the Digital Era



Brand Media Strategy: Integrated Communications Planning in the Digital Era epub

Brand Media Strategy: Integrated Communications Planning in the Digital Era Antony Young ebook
Page: 256
ISBN: 9780230104747
Publisher: Palgrave Macmillan
Format: pdf


They managed to reach the fine balance between keeping global cohesion and branding, and integrating cultural flavours. By admin on Tuesday, June 12th, 2012 | Comments Off. Brands today have the opportunity to ride the wave of the social and digital era and connect with their customers worldwide in ways that would have been unthinkable 10 years ago. E marketing strategy: Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age). Tips and examples to help plan and run global-local social media campaigns Whilst the emergence of social media makes it increasingly difficult to contain. Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age) by Antony Young. From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. For many companies, non-profits and government agencies, engaging in social media has gone from a nice-to-have to a must-have. In this three-part series on digital campaign planning, I explore some keys to help you plan a successful pharma or healthcare campaign that supports your brand strategy and integrates digital with traditional marketing channels. This second article explains how to know your digital customer so that you can engage them effectively. Good Reads on Integrated Communications Brand Media Strategy 1. This can It boasts more than 40 years' worth of innovative, targeted solutions that grow its clients' brands and help them forge lasting, valuable relationships with their customers. Logo - RTCRM The next step is to create a policy and plan that will govern social media usage. By Kara Reinsel, Senior Strategist, Digital Integration & Innovation. Can measure against your brand strategy.